Featured Brands

The manufacturers we distribute directly and specify most often on UAE projects. The complete list, including brands we source for fit-out work, is on the all brands page.

The core four

Widest range

FITMARE

163 products spanning cardio, strength machines, racks and accessories. Our default starting point for a mixed home or light commercial floor.

Commercial

Insight Fitness

124 products. Commercial-grade cardio and selectorised strength — what we specify most for clubs, hotels and corporate facilities.

Broad

TORO

122 products across cardio, strength and free weights, covering both home and commercial duty.

Versatile

1441 Fitness

66 products. Cardio, strength and functional training suited to home gyms and light commercial rooms.

Specialist ranges

Functional

Live Pro

60 products. Functional training, free weights and accessories for studios, small-space gyms and training zones.

Performance

APUS Poland

21 products. Strength and functional equipment for commercial and performance facilities.

Common questions

What does “distribute directly” mean?

We hold the relationship with the manufacturer rather than buying through a middle party. In practice that means specification advice from people who know the products, and parts that stay available after the sale.

Which of these is best for a commercial gym?

Insight Fitness and APUS Poland sit most naturally on commercial floors, with TORO and FITMARE covering both. But grade matters more than brand — see what commercial rating actually means.

Can I see these before buying?

Yes — a selection is on the floor at our Dubai showroom. Tell us what you want to compare before visiting so we can confirm it is available to try.